September 16 2013
How Web-to-print and direct mail marketing improve revenue, loyalty
Many players in the direct marketing industry have embraced the fact that digital media is an essential part of their business strategy. (Read more)
September 13 2013
Why print ads and social media are perfect for millennials
The latest research should provide good news for direct-mail marketers and businesses that communicate across channels to attract consumers. (Read more)
September 13 2013
Multichannel marketing can help businesses prepare for the holiday season
While Labor Day traditionally signals the end of summer and the approaching crispness of fall, it also appears to be the time of the year when retailers begin stocking up for the holiday season. (Read more)
September 13 2013
Why traditional marketing works for back-to-school shopping
Despite increasing effort put forth by marketers to attract consumers through digital channels for back-to-school shopping, direct mail has proven the most effective means of contacting parents. (Read more)
September 09 2013
Canada Post looks to e-commerce for improved profits
The Globe and Mail reported Canada Post is shifting its focus on individuals who shop primarily online. (Read more)
September 04 2013
USPS Black Heritage stamp celebrates tennis pioneer
As the international tennis community continues to enjoy the last grand slam event of the sport's calendar year, the U.S. Open, the U.S. Postal Service recently unveiled its latest addition to the Black Heritage stamp series. (Read more)
August 29 2013
Canada Post stamp celebrates native son and literary giant
On the day that Canadian literary hero Robertson Davies would have turned 100 years old, Canada Post released a commemorative stamp. (Read more)
August 26 2013
Mailing software can help businesses handle postage rate increases
Increased payments made toward bulk mailing campaigns means businesses should invest in address verification software, as errors can be costly to organizations looking to strategically target their messages to specific customers. (Read more)
August 22 2013
Canada Post office closings emphasize need for mailing software
Canadians will likely have fewer post office locations in their communities, which in turn may affect businesses. (Read more)