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Direct mail: Headlines should grab attention

Using address validation and mailing software, marketers can more efficiently leverage their direct mail marketing strategies, as such tools will narrow target audiences and provide businesses with a greater perspective of their geographical appeal.

However, a mailing strategy is only one aspect of an overall direct mail campaign. Message, graphic design, titles, packaging, delivery time and a host of other considerations all work together to impact a consumer's decision of whether or not to read and react to your message.

Business 2 Community contributor Cynthia Fedor points out that a strong headline and bold imagery may be the most critical parts of a message when it comes to enticing recipients to read on.

"Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece," Fedor writes. "If the headline is strong and thought provoking, the higher the likelihood that it will capture the attention of the target audience."

When writing a headline, embrace the economy of words - stick to the point, be simple and don't clutter the message.