Latest News
October 16 2013
Advertisers underestimating the effectiveness of direct mail
Marketing is no longer the single-channel process it used to be when top brands relied solely on printed media. (Read more)
October 15 2013
Direct mail likely to see better results than Internet ads
Despite recent clamor about the growth of digital marketing, a recent study by the Data-Driven Marketing Institute found in 2012 direct mail still accounted for $93.6 billion of the overall $156 million Data-Driven Marketing Economy. (Read more)
October 14 2013
USPS moves to cloud computing and increases efficiency
With the United States Postal Service's announcement of a forthcoming move to secure cloud computing, companies and nonprofit organizations alike have even more reason to start implementing direct mail marketing strategies. (Read more)
October 11 2013
Potential USPS price hike highlights need for mailing efficiency
In September, the United States Postal Service board of governors submitted a proposal to the Postal Regulatory Commission (PRC) that, if implemented, would enact a variety of price increases for mailing services above the typical annual hikes. (Read more)
October 11 2013
Price-conscious customers respond to direct mail
Still reeling from the effects of the 2008 financial crisis, some families still find themselves in financial dire straights. (Read more)
October 10 2013
New USPS supercomputing capabilities will help cut costs
The U.S. Postal Service has announced a forthcoming upgrade to its supercomputing capabilities, and the news will likely help improve efficiency and cut costs. (Read more)
October 07 2013
USPS ahead of pace to reduce energy consumption
Many businesses have invested in improving energy efficiency standards, whether through building design or facility operations. (Read more)
October 04 2013
Plenty of people lack Internet access
Direct mail software is key for organizations looking to connect with potential consumers. (Read more)
October 02 2013
Reach millennials by sending hot coupons
Millennials may be all about the latest smartphones, tablets and other technological gadgets, but that doesn't mean they shun traditional mediums when it comes to getting a great deal. (Read more)
