Reach millennials by sending hot coupons
Millennials may be all about the latest smartphones, tablets and other technological gadgets, but that doesn't mean they shun traditional mediums when it comes to getting a great deal. Every consumer loves to save, and young people on a budget are no exception, which makes millennials a target demographic for companies mailing out enticing coupons or deals.
A survey from intelligent media delivery firm Valassis showed 33 percent of young adults rely on mail to get coupons, significantly more than the 21 percent who turn to retail circulars and the 20 percent who search for deals via coupon books.
This means companies hoping to target the highly desired millennial demographic need to do so correctly if they want their campaigns to be a success. Address verification software can help firms ensure they are reaching their desired audience and that recipients will respond to the coupons as anticipated. While some businesses fear younger audiences won't respond to traditional marketing channels like direct mail, this couldn't be further from the truth for deal-seeking millennials - organizations just need to have the mailing software necessary to reach them.