Latest News
November 05 2013
New research adds insight to the 'buyer's process'
While several business purchases may seem like quick, sporadic moments of financial liberation, new research from prominent marketing consultant Mathew Sweezey suggests a single purchase is more often the result of a three-stage cycle he defines as the "buyer's journey." (Read more)
November 05 2013
Direct mail remains relevant for all ages
Despite the inclusion of digital media into the marketing world, direct mail remains a vital part of many effective marketing campaigns. (Read more)
November 04 2013
2013 is set to be a busy year for holiday shoppers
As the holidays continue their steady approach, shoppers are preparing themselves for what is expected to be a very busy season. (Read more)
November 04 2013
Push through the clutter of digital communications with direct mail
On any given day, the average person may see as many as 3,000 messages, according to the Printing Industries Alliance. (Read more)
November 01 2013
Advertisers missing the mark
Modern marketers often disagree about what advertising medium is the most effective in terms of customer returns. In doing this, however, companies are failing to address other important components of marketing strategy, namely: consistency, frequency and variety. (Read more)
October 31 2013
USPS reports discovers millions in potential savings
Each year the United States Postal Service spends approximately $805 million to keep up with the 24,000 leases it holds each year. (Read more)
October 31 2013
New USPS CIO focused on technology and customers
The U.S. Postal Service recently announced 39-year veteran James Cochrane will take over permanently as the agency's new CIO, succeeding Ellis Burgoyne, who has retired. (Read more)
October 31 2013
What tactile customization can do for your business
Regardless of the recent achievements in the technology responsible for digital communications, online interaction, especially for advertisers, will forever lack a certain benefit that is undeniably important to consumers, whether they are aware of it or not: having a tangible correspondence in one's hands. (Read more)
October 30 2013
Canada Post introduces new epost app, but direct mail still dominates
With Canada Post's new epost mobile application, customers have the ability to manage electronic bills remotely. (Read more)
