USPS releases new ad campaign highlighting security
The leadership at the United States Postal Service is hoping that a new advertising campaign can help make its services more popular, by calling attention to the security advantages over its digital competition.
The Washington Post reports that after spending $145 million last year on its "If it Fits, It Ships" campaign, the agency is rolling out a new advertising outreach program. One of the ads is entitled "Hacked," and reminds potential customers that they don't need to be worried about any digital viruses because printed material can't be hacked.
While the campaign wants people to remember the value of mail, the agency isn't discounting technology as a whole. The head of the Postal Service's advertising and media planning department, Joynce Carrier, said technology - which could include web-to-print programs - hadn't replaced the need for the USPS.
"We're not trying to be Luddites here. We're not trying to say technology is bad. But the predictions of how fast customers would leave us were overstated," said Carrier in an interview with the newspaper. "The switch has been much slower than originally anticipated."