USPS helping businesses understand the power of product sampling
Retailers and other businesses throughout the United States are continuously looking for marketing strategies to help them bring in a larger customer base. To supplement the needs of these businesses, the U.S. Postal Service recently hosted the 2012 USPS Sampling Innovation Symposium.
At the symposium, attendees were able to learn about the benefits of letting customers sample packaged goods. Attendees also heard from advertising agency leaders from across the nation who are working to develop creative strategies on growing a home-delivery product sampling program.
“Product sampling is big business and an opportunity for the USPS to utilize its expansive network to reach millions of potential customers,” said Postmaster General Patrick Donahoe. “Both retailers and brands are constantly seeking new and exciting ways to impact consumers - and the U.S. Postal Service has the best infrastructure to deliver those products.”
The release from the USPS referenced stats from Opinion Research, which found 81 percent of consumers will buy a product after they receive a free sample. Businesses looking to send out some tantalizing samples should look into using address verification software, which can ensure the samples don't go to waste by being sent to defunct or nonexistent addresses.