PUSD begins marketing campaign to bring in students
After experiencing a loss of 48 percent of its students from August to January, Prescott Unified School District in Arizona began increasing its marketing efforts - including direct mail - to draw students back, The Daily Courier reported.
"We went from having 10 'likes' (on Facebook) in February to 1,103 'likes' at the end of April," Annette Politi, web manager and marketing assistant for PUSD, told the newspaper. "Facebook is a useful tool to provide information to parents and the community, and is a way for us to also receive feedback from them."
Supplementing its Facebook page, the school system also upgraded its brochure and distributed it to real estate agents and the Prescott Area Chamber of Commerce to attract more potential students, the source said.
Organizations that are using brochures can consider the value of web-to-print software, which makes it easy to create personalized, high-quality direct marketing pieces.