Little Pim shows a small marketing budget can't keep a good business down
Operating on a tight marketing budget is commonplace for many small businesses, meaning they have to find ways to stretch their marketing dollars. In a recent article for Forbes, Julia Pimsleur recently described how her company, Little Pim, a series of foreign language educational products for children, used its marketing spend effectively. The company achieved success even while keeping the marketing budget between $8,000 and $12,000.
While it may be a substantial investment, working with a strong PR firm was one way Little Pim was able to maximize its marketing dollars. According to the news source, PR firms have the ability to place an article or an interview in a popular magazine, which can help get the word out about a business.
The educational company also sent out direct mail pieces as part of its marketing strategy. Pimsleur said Little Pim was able to achieve some success with the initiative, but also realized that sending out multiple mailings would have made the strategy more successful.
Direct mail can be part of any integrated marketing strategy, and in order to make mailings even more effective, businesses can invest in web-to-print software to efficiently personalize items.