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Know what direct mail campaigns to send in bulk
Companies that send direct mail campaigns in bulk are able to cut marketing costs. Utilizing bulk mailing software also helps marketers ensure materials reach consumers and keep in budget. Understanding what types of direct mail are optimized for large mailings can assist marketers in making the decision of when to send a campaign to customers in bulk.
According to the Online Marketing Institute, direct mailing campaigns are often cheaper than alternative advertising methods. While production costs of direct mail may be more expensive than email, the Online Marketing Institute says mailing pieces have a higher conversion rate than any other medium.
When using direct mail, companies can trim costs by sending in bulk. According to the Online Marketing Institute, postcards are the No.1 format for companies to employ when conducting a large campaign. Due to their small size, consumers are more likely to read postcards than other advertising methods. While the marketing format might not be as customized as digital advertising, postcards allow customers to quickly scan the mailing piece because the content is condensed and to the point. Since postcards are easy to send in bulk, companies can take the money they saved and put it toward color, design and content.
The U.S. Postal Service also provides special pricing for companies that send in bulk. Companies looking to decrease their marketing budgets while still offering consumers prime content might want to consider sending postcard campaigns.
