Integrate QR codes into direct mail campaigns
Companies do not have to chose between traditional marketing strategies and digital advertising initiatives. Often times, small businesses can assimilate digital components into direct mail campaigns. Including a QR, or quick response code, on mailing materials for consumers to scan can be a great way for companies to bring a unique element to their direct mail campaigns. Using print workflow software is important for small-business owners to keep costs low when creating a QR code.
With smartphones becoming more popular among consumers, Target Marketing magazine recommended placing QR codes onto direct mail pieces for an interactive call to action that may generate stronger sales. QR codes can instantly connect consumers with the company's website, where the consumer can receive additional information right away.
Business 2 Community suggested companies make sure there is enough time to create a QR code before attempting one, as it may take a few tries to generate one that works. It is important for companies to have a clear purpose for QR codes and not include too much information, which can confuse consumers. Keep information in QR codes short and simple to prevent any irrelevant information from being included.