Free webinar explores print industry of future
An upcoming webinar will focus on the current climate of the print industry in North America and will also give predictions about what can be expected in the future.
WhatTheyThink.com recently stated that it would be hosting a free webinar to focus on economic issues, featuring sector expert and commentator Dr. Joe Webb, on December 7th from 2 p.m. to 3 p.m. EST. The free event will look at how the industry will fare through the year 2015 in Canada and the United States and will also give viewers the chance to learn about other resources at their disposal.
"With 2012 right around the corner, this timely discussion will be critical for printing firms as they plan for the new year and beyond," said Randy Davidson, president of WhatTheyThink. "Our goal is to provide objective, unbiased data and forecasts that will help printing owners and executives build the best possible scenarios for a successful business future."
According to many experts, while some companies have gone completely digital with outreach efforts, using direct mail for consumer engagement is still the best option. Using tools such as web-to-print or address validation software can help companies reap the profits.