Direct mail marketing picks up steam
Businesses professionals regardless of the size of their company may find generating business-to-business leads through direct mail marketing to be effective. However, their strategies can differ, with some companies using address validation software and others turning to online platforms to send messages.
One recent study conducted by Marketing Sherpa, entitled How Are B2B Marketers Optimizing Their Funnel?, found many marketing professionals were putting an added focus on quality content, with 46 percent saying it was an important part of their overall marketing campaigns.
In a recent article for Econsultancy, Sharon Flaherty writes that if a company hires an internal person who is in charge of producing materials to help engage more customers.
"When you hire someone in-house to produce content for you, you have way more control over the process, and personally, I think when someone is part of your company, they just care more," she wrote for the site.
Making sure a message is correctly targeted to the audience of your choice will go a long way in producing profitable results in the future.