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Be creative with direct mail design for the spring

Marketers should always be looking for ways to make direct mail campaigns more attractive for recipients. There are plenty of ways to do so, and it involves a lot of creativity and imagination to get a truly good piece of mail out for target audiences. With address verification, engaging content and a creative design, marketers should see a higher return on investment.

The U.S. Postal Service is indulging artistic ways with a stamp sheet featuring several modern art pieces in celebration of the Armory Show's 100th anniversary, according to the Stamp of Approval blog. The International Exhibition of Modern Art, also known as the Armory Show, opened on February 17, 1913, forever changing the American art scene. Featuring several works that explored cubism, pure form and color paintings, and Freud's unconscious, the show was a hit and solidified America as a developing modern art scene. The stamp book is comprised of works from Marcel Duchamp, Stuart Davis, Georgia O'Keefe and many more. The stamp collection will be issued March 7 in New York City.

In a similarly artistic fashion, marketers can engage direct mail recipients and grow a more solid customer base. But not only should the mail be creative and artsy to stand out in the mailbox, it should be personal and meaningful to stand out in readers' minds. Deliver Magazine says there are various ways to come up with a unique and personal campaign. Artistic abilities won't go to waste with address verification software, because intended audiences will be sure to receive their mail. Try out some new ideas, such as attaching a sticky note inside the piece of mail, adding some humor and including online resources for readers to conduct more research in their own time. All of these ideas tell consumers that the company wants a deeper connection, that their time is valued and there is a profitable relationship to be had down the road.