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4 creative ideas for direct mail campaigns

Marketers who utilize address verification to make sure their customer contact information is accurate can also ensure their mail is going to reach its intended recipients by using the technology. Maintaining communication with mailing list leads is an important part of progressing the relationship and companies should take every step they can to make sure they offer a compelling experience. A great way to keep clients interested and engaged is by diversifying the mailing campaign. Think outside the box and start sending unique mailers to valued customers. Making meaningful connections with consumers is key.

Creating a great mailing campaign depends on how invested marketers are going to get in the process. if they utilize address verification software, they don't have to spend as much time fixing data errors and will have more time to get the creative juices flowing. Spending more time on crafting direct mail will hopefully lead to more interactive experiences for consumers and a higher return on investment.

Companies should look to connect with people outside of the usual marketing process and build a closer level of trust with them. Here are four ways to do so:

1. Think mobile
Micro Business Perspectives stated QR codes are a good way to get people to interact with mail more. Recipients can scan the codes on their smartphones and be taken to a promotional website page.

2. Offer discounts
Give consumers a piece of mail they can use toward a purchase. Coupons will excite recipients, get people looking for the company's mail and incentivize them to take action.

3. Use great images
Visually appealing mail shows customers that the brand is reputable and classy. Be sure to always print the best images and text so the piece doesn't look cheap and rushed.

4. Remember birthdays
The U.S. Small Business Administration said a birthday card in the mail can go a long way with people. Offer small gift or coupon as a present for their special day.