Latest News
November 05 2014
How North American mail carriers are preparing for the holidays
Both major mail carriers in North America - Canada Post and the U.S. Postal Service - are heading into the holiday season with a sense of urgency. (Read more)
November 04 2014
In need of a 2015 lead generation plan? Consider a refresher
Lead generation strategies seem to change with every week. Depending on a company's primary market, whether it's business-to-business or business-to-customer, there is a wide variety of ways to connect with new potential customers. (Read more)
October 29 2014
Canada Post unveils NHL Hall of Fame stamps
With Canada's passion for hockey and the 100-year anniversary of the National Hockey League approaching in 2017, Canada Post is releasing six new stamps to commemorate Hall of Fame players. (Read more)
October 28 2014
How a more streamlined workflow benefits businesses
The goal for many organizations is the ability to perform their core functions as quickly and cost-effectively as possible, while still maintaining high quality standards. (Read more)
October 28 2014
Direct mail is crucial for year-end fundraising
Many nonprofit organizations earn the majority of their fundraising revenue during the last two months of the year, which means they need to create compelling appeals for their constituents. (Read more)
October 28 2014
How customer journeys influence business operations
There's been a quiet revolution in the world of marketing, and it's getting louder. The concept is the customer journey. (Read more)
October 28 2014
How to create more impactful direct mail
Direct mail is still used by retailers, nonprofits and business-to-business firms alike. (Read more)
October 28 2014
Incorporate direct mail into your holiday marketing campaigns
While direct mail is sometimes seen as archaic compared to newer forms of marketing, it's still a vibrant, useful tactic that commands attention. (Read more)
October 28 2014
Canada Post, retailers gear up for the holiday shopping season
Many companies in Canada are predicting consumers will shift gears this holiday season and embrace online shopping with greater vigor. (Read more)
