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February 05 2015

Why McDonalds doesn't have table service

McDonalds knows where to reduce costs on extraneous services. (Read more)

January 28 2015

Vendor relationship on the rocks? How to overcome this challenge

Printers and their clients have to manage their relationships with the utmost care if either business is going to be successful. (Read more)

January 26 2015

Direct marketers need access to reliable data

For most marketing professionals, creating segmented lists isn't a novelty, it's commonplace. (Read more)

January 21 2015

How can printers manage shipping costs?

The printing and shipping industries are fairly intertwined, and this relationship can raise a number of issues. (Read more)

January 16 2015

3 things data can and can't do for businesses

It shouldn't be a secret in most sectors: Data is driving growth in acquisition and retention. (Read more)

January 06 2015

Why data management is a key in direct marketing

According to Econsultancy, as much as 22 percent of all contact data contains errors to some extent. (Read more)

January 05 2015

Holiday season tests retailers' and shippers' workflows

One of the most significant lessons learned during this year's holiday season has been the need for shipping agility. (Read more)

December 29 2014

How direct mail marketers can improve lead generation

While a lot of the fanfare in marketing is directed at the digital channels available to companies, it's important to realize the many benefits of direct mail, especially when considering a lead generation strategy. (Read more)

December 22 2014

Balancing SaaS print MIS security concerns with functionality

Print MIS in the cloud provides printers with a more effective service to establish long-term relationship with their clients. (Read more)

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