Latest News
March 17 2015
Direct mail: The answer for consumers who don't use the Web
Who doesn't use the Internet, and why? Learn more about which consumers may be better reached with direct mail campaigns. (Read more)
March 09 2015
Slow delivery times hurt customer satisfaction
Customers care about timely delivery, and delayed packages could lead to dissatisfaction and fewer purchases. (Read more)
March 09 2015
The need for clean data in direct mail
To ensure direct mail campaigns are as successful as possible, you need to work with the best available data. (Read more)
March 05 2015
Maya Angelou honored with Forever Stamp
On April 7 the Postal Service will release a new Forever Stamp featuring author, poet and human rights activist Maya Angelou. (Read more)
February 26 2015
Combining direct mail and online marketing
Although many marketers are increasingly switching to digital modes of communication, there is still a place for direct mail in a robust advertising strategy. (Read more)
February 20 2015
Why direct mail is still an important marketing strategy
Ever since email marketing and other online tactics emerged on the scene, people have been calling for the end of direct mail. (Read more)
February 20 2015
Why data verification matters to every organization
Your customer or prospect address data is probably not as accurate as you might think. (Read more)
February 05 2015
Why McDonalds doesn't have table service
McDonalds knows where to reduce costs on extraneous services. (Read more)
January 28 2015
Vendor relationship on the rocks? How to overcome this challenge
Printers and their clients have to manage their relationships with the utmost care if either business is going to be successful. (Read more)
