Latest News
October 15 2015
Direct mail gives real estate agents a real boost this selling season
Direct mail gives realtors better opportunities to stay top of mind with potential buyers and sellers. (Read more)
October 13 2015
Online marketing does not deliver the results of direct mail
Some digital channels are less expensive, but they do not always deliver the same return on investment as direct mail, according to Digital Journal. (Read more)
October 08 2015
Top performing direct mail pieces
If the point of marketing is to drive sales, and the goal of individual advertising techniques is to generate leads, then why isn't every company including direct mail in its overall strategy? (Read more)
October 07 2015
Easy ways to create an effective direct mail
When your business is sending direct mail, it's making an investment. (Read more)
June 01 2015
Marketing should be about the customer
Personalized marketing resonates better with customers. (Read more)
May 29 2015
Predictive analytics making strides
Direct marketers may look towards predictive analytics to increase efficiency. (Read more)
May 13 2015
USPS postal rate increases approved
USPS postal rate increases have been given the go-ahead. (Read more)
May 08 2015
Is hyperlocal marketing the new trend?
Mailing software more important than ever to ensure success of hyperlocal mailing campaigns. (Read more)
