Latest News
November 17 2015
PressWise by SmartSoft Welcomes Joseph Lehn as Director of Product Management
Print Industry Veteran Joins PressWise To Lead Product Innovation Initiatives (Read more)
November 12 2015
Web-to-print primary growth driver behind $187B industry
Printers have steadily been adopting Web-to-print solutions not only to improve the process internally, but to create a better experience for the customer as well. (Read more)
November 10 2015
Direct mail reaches customers who are not online
Fifteen percent of American adults don't use the Internet at all. (Read more)
November 05 2015
Direct mail is STILL an important marketing strategy
The idea that direct mail is dead is far from true. This channel is still effective for marketing directly to consumers because it stands out. (Read more)
November 03 2015
Timely delivery influence purchase satisfaction
When customers order something online, they expect it to arrive in a timely manner. (Read more)
October 29 2015
Is direct mail part of your integrated campaigns?
67% feel direct mail is more personal than email. (Read more)
October 27 2015
The missing step to building a solid customer database
A large part of direct marketing efforts is having the correct information to contact customers. (Read more)
October 22 2015
Moving from one-dimensional to multichannel communication strategy
In order to stay viable, advertisers must learn to pair with strategies to ensure maximum exposure and insight. (Read more)
October 20 2015
Poor data raises marketing costs
To ensure direct mail campaigns are as successful, you need to work with the best available data (Read more)
