Latest News
November 10 2015
Direct mail reaches customers who are not online
Fifteen percent of American adults don't use the Internet at all. (Read more)
November 05 2015
Direct mail is STILL an important marketing strategy
The idea that direct mail is dead is far from true. This channel is still effective for marketing directly to consumers because it stands out. (Read more)
November 03 2015
Timely delivery influence purchase satisfaction
When customers order something online, they expect it to arrive in a timely manner. (Read more)
October 29 2015
Is direct mail part of your integrated campaigns?
67% feel direct mail is more personal than email. (Read more)
October 27 2015
The missing step to building a solid customer database
A large part of direct marketing efforts is having the correct information to contact customers. (Read more)
October 22 2015
Moving from one-dimensional to multichannel communication strategy
In order to stay viable, advertisers must learn to pair with strategies to ensure maximum exposure and insight. (Read more)
October 20 2015
Poor data raises marketing costs
To ensure direct mail campaigns are as successful, you need to work with the best available data (Read more)
October 15 2015
Direct mail gives real estate agents a real boost this selling season
Direct mail gives realtors better opportunities to stay top of mind with potential buyers and sellers. (Read more)
October 13 2015
Online marketing does not deliver the results of direct mail
Some digital channels are less expensive, but they do not always deliver the same return on investment as direct mail, according to Digital Journal. (Read more)
