October 30 2013
Retailers underestimate spending power of millennials
In less than five years, members of Generation Y - or millennials – are expected to overtake Generation X as the dominant spenders in the United States, according to a new study from Berglass + Associates, Chain Store Age stated. (Read more)
October 28 2013
New research provides insight into the benefits of direct mail
Marketing a product or a brand is more than simply putting a logo on a billboard or sending a prospective customer a promotional flyer. (Read more)
October 28 2013
Military mail holiday discounts and deadlines announced
For those hoping to have overseas military mail delivered by the holidays, officials from the Military Postal Service Agency have recently announced the mailing deadline will be Nov. 12. (Read more)
October 28 2013
Growing cyberthreats make customers wary of email
Supply lines are paramount in ensuring a business runs as smoothly as possible. (Read more)
October 25 2013
New program may see the USPS fleet converted to natural gas
Two years ago, businessmen Ron Mercer, John Vance, Scott Rayburn and John Morey developed a program called MERVAN to convert the entire U.S. Postal Service fleet to compressed natural gas vehicles. (Read more)
October 23 2013
Staying competitive means being smart
In order to stay competitive, companies need to not only have a multichannel marketing strategy in place, but also make sure every advertising avenue is traversed intelligently. (Read more)
October 21 2013
Charities find importance in direct mailing campaigns
For charities, fundraising can be one of - if not the - most important aspects of keeping an organization afloat. (Read more)
October 21 2013
Nonprofits can benefit from web-to-print
For nonprofits, the difference between being in the black and being in the red can often be as simple as the management of indirect costs. (Read more)
October 17 2013
Canada Post is gearing up for the holidays
With the end-of-the-year holidays quickly approaching, Canada Post is preparing for what it anticipates to be the busiest season for mail since the beginning of the country's mail delivery services. (Read more)