Latest News
December 15 2015
Tips to craft an effective call-to-action on your next direct mail
Direct mail is still an essential component of marketing strategies for many businesses, but your company can't stick to stagnant practices with each mailing campaign. (Read more)
December 10 2015
Eliminate extraneous services to boost profits
Many printing companies have a dedicated sales and account representative for all orders. (Read more)
December 08 2015
Bad contact data is on the rise
22% of all contact data contain errors to some extent. (Read more)
December 03 2015
Proactive approach to vendor relationship management
Printers and their clients have to manage their relationships with the utmost care if either business is going to be successful. (Read more)
December 01 2015
Direct mail + email = better ROI
Successful advertising campaigns now require a multifaceted approach, relying on not just one but a variety of marketing mediums, such as direct mail and email. (Read more)
November 26 2015
Print MIS is bringing best practices to print shops
Print MIS is an all-encompassing, digital solution to help optimize workflow in any sized print shops. (Read more)
November 24 2015
Best practices for boosting direct mail effectiveness
Tips to help you maximize the effectiveness of your direct mail campaigns. (Read more)
November 19 2015
New business models keep profit margins strong for print shops
Web-to-print stores offer new business models for print shops (Read more)
November 17 2015
How to get direct mail opened and read
Sending direct mail has a significant effect on customers because it offers an entirely unique and personal experience. (Read more)
