February 21 2014
5 tips for boosting direct mail effectiveness
Despite the wide variety of digital marketing channels, direct mail is still a highly effective medium because it's unique and eye-catching. (Read more)
February 11 2014
USPS financial services may be the answer to its financial problems
The United States Postal Service has seen better days, but one particularly dedicated U.S. Senator could see the agency restored to its former prominence with a new proposal to replace surprisingly common predatory lenders. (Read more)
February 05 2014
Direct mail and social media: The perfect pair?
The advances in communication technologies over the past few decades have meant a bevy of changes for the marketing industry, specifically in regard to how advertisements are delivered. (Read more)
February 04 2014
Canada Post adjusts to challenging weather conditions
Weather conditions all over the country have been more trying than most years, causing mail delivery challenges left and right. (Read more)
February 03 2014
How to get direct mail opened and read
Sending direct mail has a significant effect on customers because it offers an entirely unique and personal experience for them. (Read more)
January 31 2014
Why are customers reconsidering online shopping?
In late 2013, when droves of shoppers were going online to steal deals and wrap up holiday shopping - no pun intended - someone else was also standing at the ready: cyber intruders. (Read more)
January 31 2014
Building a solid company database
A large part of direct marketing efforts is having the correct information to contact customers. (Read more)
January 31 2014
Direct mail budgets set to rise
The new year opens up many exciting opportunities for direct marketers, especially with mail campaigns. (Read more)
January 30 2014
How to create a fantastic direct mail campaign
When your business is sending direct mail, it's making an investment. (Read more)