March 03 2014
How to get more B2B sales with direct mail
Direct mail is still a prominent way to raise brand awareness and boost revenue growth. (Read more)
March 03 2014
4 secrets to a more effective direct mail piece
Direct mail is a unique, battle-tested marketing strategy that should be a part of any serious advertising campaign. However, in recent years, digital mediums have changed how businesses reach out to new and existing audiences. (Read more)
February 28 2014
How to design creative direct mail pieces
The creative possibilities of direct mail are nearly limitless, and you can continue to attract new customers to your business by refreshing campaigns. (Read more)
February 27 2014
3 tips for more effective direct mail calls to action
Direct mail is still an essential component of marketing strategies for many businesses, but your company can't stick to stagnant practices with each mailing campaign. (Read more)
February 26 2014
What print shops can expect throughout the year
Although dealing exclusively with physical materials, contemporary print shops are increasingly relying on digital innovations, like print management information systems, to help manage and organize complex workflows. (Read more)
February 26 2014
How to integrate direct mail with Internet marketing
Even though companies have access to myriad Internet marketing techniques, direct mail still holds an essential place in strategies. (Read more)
February 24 2014
USPS pilots same-day delivery
The U.S. Postal Service has endured a tough few years, but the agency is piloting another same-day delivery program to keep up with shifting consumer demands. (Read more)
February 21 2014
Combining direct mail and email can mean better ROI for your company
The blanketed, one-dimensional strategies of the past that focused more on quantity rather than effectiveness are no longer adequate strategies. (Read more)
February 21 2014
Canada Post introduces program to thwart mail theft
Mail theft is a serious crime. Each year, people from all around the world lose millions of pieces a mail a day, adding up to incalculable financial losses for individuals and businesses alike. (Read more)