April 11 2014
Nonprofits can boost donor retention with direct mail
Nonprofits need to market themselves effectively to gain increased levels of donations and retain previous contributors. (Read more)
April 10 2014
When should direct mail be used?
Direct mail can be highly beneficial in your overall marketing strategy. (Read more)
April 07 2014
How to schedule a direct mail campaign
If your business is about to launch a new product or open a second location, direct mail can be a great way to announce this development. (Read more)
April 07 2014
How to modernize your direct mail efforts
Many organizations that rely on direct mail to connect with their target audience have been concerned with the recent rate increases from the U.S. Postal Service. (Read more)
April 01 2014
4 tips for getting more nonprofit donations with direct mail
Nonprofit foundations are dependent on donations from others to fund their causes and direct mail is a highly effective tool for fundraising. (Read more)
March 31 2014
How to make the most of a direct mail budget
As the United States Postal Service comes up with innovative ways to improve its financial performance, the agency will shift a greater amount of focus to small parcel delivery. (Read more)
March 31 2014
Emerging direct mail trends
No marketing channels are static, and the same holds true for direct mail. (Read more)
March 31 2014
Direct mail is still a great way to reach customers
If you engage in direct marketing, it may feel like you're always on the hunt for the next big thing. (Read more)
March 31 2014
Canada Post will implement new community mailboxes
Canada Post recently announced plans for a new community mailbox design that would better meet the changing needs of consumers. (Read more)