Latest News
August 07 2014
Maintaining a print MIS system and monitoring industry changes
Many printing companies have had to make significant changes to their business practices to keep pace with innovations that have become popular within the sector. (Read more)
August 01 2014
Direct marketing tips for businesses operating in new territory
One of the biggest challenges for businesses setting up operations in a new area is figuring out a way to attract customers. (Read more)
July 31 2014
Targeted direct mail efforts can bring success
Using the postal service to send marketing materials to consumers may seem like an outdated marketing tactic, but that isn't the case. (Read more)
July 31 2014
Highlighting the benefits of Web-to-print implementation
Technology has completely reshaped the world we live in. Not only are consumers more reliant on it for personal reasons, rapid adoptions of tools that help streamline operations can be seen in the business world as well. (Read more)
July 31 2014
Helpful tips for direct mail success
Direct mail marketers are likely already very familiar with tools that can help them do their jobs better. (Read more)
July 25 2014
Business considerations when transitioning to a print MIS system
Many printing companies are beginning to have a deeper understanding of the ways technology can be used to grow their businesses, make operations more efficient, offer innovative services to consumers and provide a high level of value. (Read more)
July 21 2014
Leveraging technology to make direct mail campaigns more effective
Direct mail software, even in the face of technology that has helped streamlined communications between company and consumer, is still valuable. (Read more)
July 14 2014
How technology adoption and marketing can work together
Like many industries, printing has been revolutionized through the use of technology. (Read more)
July 14 2014
Canada Post still allows free political direct mail
Canada's decision to cut individual home delivery of mail in favor of utilizing community mailboxes has been met with lots of opposition. (Read more)
