Latest News
September 18 2014
USPS attempts to get inside consumers' heads
One of the biggest challenges that marketers face is trying to put themselves in the position of their target audience to gauge their preferences and reactions to specific campaigns. (Read more)
September 16 2014
Why inventory management is a must for print MIS success
Many print organizations have a difficult time coming to grips with inventory control. (Read more)
September 15 2014
Canada Post celebrates national comedic heroes
Canada Post has honored several of the most famous Canucks known for their comedy skills. (Read more)
September 15 2014
Personalization is an important component of direct mail
In addition to using address verification to ensure people receive marketing communications, there are many considerations that go into designing an effective direct mail campaign. (Read more)
September 10 2014
Elections boost USPS revenue
Postal software could be particularly important during the 2014 election season. (Read more)
September 09 2014
Important considerations when investing in a Web-to-print solution
When should a print organization begin considering integrating a Web-to-print storefront? (Read more)
September 04 2014
New AccuMail GeoCode Toolkit from SmartSoft Provides Integrated Geocoding Data
New toolkit reengineered for more accurate geocoding capabilities and more appended Census data (Read more)
August 29 2014
Will direct mail make a turnaround?
Direct mail is a resilient channel that can't be discounted so quickly. (Read more)
August 26 2014
How will USPS pricing changes impact businesses?
It will likely come as welcome news that certain commercial mail items will be more affordable for many enterprises. (Read more)
