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April 13 2016

Latest PressWise MIS Upgrades To Be Shown At Dscoop

SmartSoft will be demonstrating the latest enhancements to PressWise, the all-in-one Print MIS and Workflow Automation solution, at this week’s Dscoop show in San Antonio, Texas. (Read more)

January 07 2016

If only data can clean itself...

What data can and cannot do? (Read more)

January 05 2016

How much is incorrect data costing you?

40 million people change their address, along with 2.1 million businesses. The charge for sending something to the wrong location can be between $12.50 and $68. (Read more)

January 01 2016

Using direct mail to drive online purchases

It takes more than one method to draw in customers. (Read more)

December 31 2015

Say good-bye to generic marketing

Micro-targeting purpose is to develop marketing messages that is highly relevant to unique groups of customers. (Read more)

December 29 2015

Did your direct mail reach the intended audience?

When companies utilize personalized, well-designed mail campaigns, the open rate may be as high as 90 percent. (Read more)

December 24 2015

Direct mail most effective in generating B2B leads

MarketingProfs found that outbound advertising, including direct mail, was responsible for generating nearly 40 percent of new B2B leads. (Read more)

December 22 2015

Industry secrets to a more effective direct mail piece

What customers are looking for now is personalization. (Read more)

December 17 2015

Common direct mail campaign mistakes

Marketing isn't an exact science. An organization can send out a thousand promotional flyers, but if the advertisers behind the campaign aren't implementing the best available practices, their efforts could be wasted. (Read more)

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