Latest News
January 24 2012
Customers can shine a light on companies
The hype around digital marketing channels such as Facebook, Twitter, Tumblr and others may seem impenetrable, but one marketing expert is urging businesses not to retire their address verification software and direct mail strategies so fast. (Read more)
January 19 2012
Could SnapTags become the new QR codes?
While many businesses have been implementing quick response codes on pieces of printed material they produce, other emerging methods are also gaining popularity. (Read more)
January 16 2012
Direct mail is vital for companies
According to many business experts, taking a multichannel approach to marketing can help companies increase profits and maximize exposure. (Read more)
January 09 2012
Marketing efforts even more important during slow economy
According to many marketing experts, economic conditions in 2012 will pose some issues for companies in a number of different fields, due to slower consumer spending. (Read more)
January 06 2012
QR codes a major force in modern business
As the world of marketing continues to evolve, businesses are being given new ways to interact with potential and existing customers. (Read more)
January 05 2012
USPS cutbacks may hurt bottom lines
The United States Postal Service's plan to do away with next-day delivery could come at a dire cost to large firms, according to one recent study. (Read more)
January 04 2012
More people opening up direct mail
As the new year begins, many marketing professionals are holding their proverbial breaths to see how changes at the United States Postal Service will affect their direct mail operations. (Read more)
January 03 2012
Studies tout effectiveness of printed materials
While some have gone to strictly digital platforms for outreach efforts, there are a number of different businesses in a variety of sectors that have stuck with direct mail to tout the value of products and services. (Read more)
December 27 2011
Insurance firm leverages direct mail, other platforms
One of the leading insurance companies recently made headlines after it launched an integrated marketing campaign, using mail, online videos, radio and television to reach as many people as possible. (Read more)
