March 09 2012
Edward Evans, printing pioneer, dead at 81
An influential pioneer in the printing sector recently died after suffering health issues related to a stroke. (Read more)
March 07 2012
Print industry faces hard times due to cutbacks
The printing industry was one of the hardest hit by the recession, with many businesses cutting back the amount of dollars spent on paper material. (Read more)
February 29 2012
Printing industry is time-tested
The printing industry has gone through its ups and downs over the years, as emerging technology has shifted the paradigm to a certain extent. (Read more)
February 29 2012
Nonprofits can use direct mail to increase support
It's not just businesses that depend on direct mail to expand their consumer base - nonprofit organizations are also leveraging the method to increase outreach. (Read more)
February 28 2012
Total commercial printing shipments decrease in 2011
The end of 2011 saw fewer commercial printing shipments in the United States from a year ago, according to recent analysis. (Read more)
February 28 2012
Businesses should focus on internal approach to improving customer engagement
Whether businesses are using the internet or postal mailing software to increase their customer engagement outreach, it's all about dialogue. (Read more)
February 27 2012
Almost half of businesses striving for synthesized customer profile
For small businesses hoping to capitalize on address verification software to reach even more potential consumers, knowing your market is key. (Read more)
February 10 2012
Direct mail helps businesses get noticed
It can be difficult for businesses in popular sectors to differentiate themselves from a crowded marketplace. (Read more)
February 09 2012
Medical facilities target clients with direct mail
As new technology allows businesses to store information in more ways than ever before, it has given those in the marketing sector a better way to target just the right customers. (Read more)