Latest News
August 29 2012
Looking to save some time and maximize resources? Consider using a web-to-print workflow system
When a business is planning a comprehensive direct mail campaign that includes a certain type of printed materials, web-to-print options are intriguing and can also save some money. (Read more)
May 31 2012
Advertisers still show affinity for print ads
Many marketers may have a perception that print ads in newspapers and magazines are a dying breed of advertising. (Read more)
April 26 2012
Varying marketing approaches can benefit small businesses
Small business marketers know there is no exact formula to successful marketing, which is why it is important to keep these simple tips from promotional company Four Color Magnets in mind when attempting to attract more customers. (Read more)
April 23 2012
Businesses seeing dips in service when transitioning from direct mail
While email and digital advertisements are becoming a bigger part of the marketing world, many companies are finding overloaded email inboxes and spam filters are dampening the effectiveness of these initiatives. (Read more)
April 18 2012
Direct mail and print marketing alive and well
Businesses can become enamored with search engine optimization and internet marketing; however, traditional advertising initiatives such as print marketing and direct mail are still regularly used in the business world, reported Outspoken Media. (Read more)
March 16 2012
Printing industry can achieve success with consistent quality
Creating the right environment in the printing sector takes the right strategies and know-how to streamline operations and get everyone moving in the same direction. (Read more)
March 16 2012
Digital printing personalizes marketing efforts, ROI
With direct mail marketing becoming enhanced with products such as postal mailing software and address verification software, another way businesses can improve their direct mail reach is through the use of digital printing. (Read more)
March 13 2012
Automaker uses advanced watermark in direct mail
A British automaker recently made headlines after rolling out a brand-new direct mail marketing campaign, leveraging some of the newest technology around. (Read more)
March 12 2012
Direct mail pays for itself
According to those with deep knowledge of effective marketing, sending out direct mail to the right audience is one of the best ways that businesses can increase a client base. (Read more)
