Latest News
May 21 2013
Digital printing set to drive industry into the future
Digital printing is set to become the heart of the printing industry. (Read more)
May 20 2013
Create an effective CTA for direct mail campaigns
One of the best ways to increase sales through advertising campaigns is through cultivating a strong call to action (CTA) on all mailing pieces. (Read more)
May 16 2013
Number of U.S. printers drop, many integrate marketing solutions for success
The printing industry is beginning to change, as more establishments acquire digital strategies to increase profits and provide new services to direct mail partners. (Read more)
May 16 2013
Why human proofing is important for web-to-print
Web-to-print offers direct mail marketers to quickly print and ship materials to customers. However, manually proofing pieces is essential to keep campaigns free of errors. (Read more)
May 07 2013
Web-to-print offers brand consistency
Web-to-print grants businesses the opportunity to develop the company's brand to support marketing campaigns, such as direct mail. (Read more)
May 02 2013
Boost direct mail profits with enhanced data analytics
Customer information is vital in driving direct mail initiatives and those small businesses that analyze client data stay ahead of the competition. (Read more)
April 29 2013
Why direct mail drives more sales than email
Many had heralded email as being easier and faster, yet despite all of email's benefits, one thing remains certain: direct mail generates more sales among consumers, especially if the company employs address validation software. (Read more)
April 22 2013
The importance of white space within direct mail
Companies looking to drive sales through employing address verification software in direct mail campaigns might want to consider toning down the content and designing marketing materials to be more user-friendly. (Read more)
April 19 2013
Print buyer survey finds new trends
Direct mail marketers using address validation software may want to consider taking a look at how their printer's color maintenance. (Read more)
