Latest News
October 28 2011
Postage increases don't have to add to costs
After the United States Postal Service announced price hikes, many small business owners fretted over the idea of paying more for each piece of mail sent out. However, according to some experts, the increase for postage isn't the end of the world. (Read more)
October 27 2011
Direct mail outreach for nonprofits
Nonprofit organizations rely on a number of different strategies to increase the amount of revenue for a variety of causes. However, since the start of the recession, many people have been forced to cut back on the amount of money they donate. (Read more)
October 27 2011
Direct mail in campaigns
One of the best ways to take advantage of direct mail's potential is by using it during political campaign. (Read more)
October 20 2011
Direct mail for many sectors
Those in the printing industry can appeal to a number of different sectors, touting the effectiveness of direct mail when informing the public about products or services being offered. (Read more)
October 18 2011
Engaging youngsters with printed material
One of the best demographics for companies to target is young children, who are often given the things they want by parents trying to keep them from throwing a tantrum. (Read more)
October 17 2011
Technology can help marketers
Quick response codes are changing the way many people think about marketing through printed material. (Read more)
October 13 2011
Companies to increase marketing budgets
Despite facing some struggles in recent years due to the downturn in the economy, the majority of attendees at one major industry conference said they planned to increase the budget they devote to marketing. (Read more)
October 12 2011
Consumer engagement key to successful outreach efforts
When it comes to implementing an engaging direct mail marketing campaign, companies must streamline outreach efforts and leverage different tools to maintain success. (Read more)
October 10 2011
Small businesses can use direct mail to increase reach
Many small business experts say that those looking to increase their customer base need look no further than one of the most time-tested methods for promotion - direct mail marketing. (Read more)
