Latest News
November 22 2011
Studies look at QR adoption rate differences between genders
Recent studies have examined the effectiveness of using quick response codes in printed material based on gender. (Read more)
November 17 2011
Study looks at effectiveness of direct mail
A recent study by an Ohio-based data analytics firm recently looked into how people responded to direct mail marketing by studying the movement of their eyes. (Read more)
November 16 2011
Using targeted direct mail for outreach
Many institutions have been able to use tools such as direct mail along with address validation software to reach out to potential clients and increase revenues in recent years. (Read more)
November 14 2011
Survey reveals most marketers not engaging local audience
A recent survey from the Chief Marketing Officer Council found that the vast majority of sector professionals were not satisfied with their local engagement efforts. (Read more)
November 11 2011
September printing sector gains on par with last year
According to a recent report, the commercial printing industry in the United States in September 2011 was nearly on par with figures from the same time period one year ago. (Read more)
November 09 2011
USPS touts security of service with ad campaign
In an effort to attract more customers, the United States Postal Service recently announced that it would continue to tout the security advantages of choosing mail over electronic alternatives. (Read more)
November 04 2011
Organizations can take advantage of QR codes on printed material
Companies of all shapes and sizes can use emerging technologies like web-to-print and quick response codes to better engage with their target audience and increase levels of brand loyalty. (Read more)
November 02 2011
Direct marketing tools of the future
While some companies have moved to digital tools for outreach efforts, many are still using printed materials to better engage with their target audiences. (Read more)
October 31 2011
QR codes make a difference
When it comes to reaching out to customers, one of the best strategies available to marketers is quick response codes. (Read more)
