Latest News
October 28 2013
Growing cyberthreats make customers wary of email
Supply lines are paramount in ensuring a business runs as smoothly as possible. (Read more)
October 25 2013
New program may see the USPS fleet converted to natural gas
Two years ago, businessmen Ron Mercer, John Vance, Scott Rayburn and John Morey developed a program called MERVAN to convert the entire U.S. Postal Service fleet to compressed natural gas vehicles. (Read more)
October 23 2013
Staying competitive means being smart
In order to stay competitive, companies need to not only have a multichannel marketing strategy in place, but also make sure every advertising avenue is traversed intelligently. (Read more)
October 21 2013
Charities find importance in direct mailing campaigns
For charities, fundraising can be one of - if not the - most important aspects of keeping an organization afloat. (Read more)
October 17 2013
Canada Post is gearing up for the holidays
With the end-of-the-year holidays quickly approaching, Canada Post is preparing for what it anticipates to be the busiest season for mail since the beginning of the country's mail delivery services. (Read more)
October 16 2013
Advertisers underestimating the effectiveness of direct mail
Marketing is no longer the single-channel process it used to be when top brands relied solely on printed media. (Read more)
October 15 2013
Direct mail likely to see better results than Internet ads
Despite recent clamor about the growth of digital marketing, a recent study by the Data-Driven Marketing Institute found in 2012 direct mail still accounted for $93.6 billion of the overall $156 million Data-Driven Marketing Economy. (Read more)
October 14 2013
USPS moves to cloud computing and increases efficiency
With the United States Postal Service's announcement of a forthcoming move to secure cloud computing, companies and nonprofit organizations alike have even more reason to start implementing direct mail marketing strategies. (Read more)
October 11 2013
Potential USPS price hike highlights need for mailing efficiency
In September, the United States Postal Service board of governors submitted a proposal to the Postal Regulatory Commission (PRC) that, if implemented, would enact a variety of price increases for mailing services above the typical annual hikes. (Read more)
