Latest News
November 05 2013
New research adds insight to the 'buyer's process'
While several business purchases may seem like quick, sporadic moments of financial liberation, new research from prominent marketing consultant Mathew Sweezey suggests a single purchase is more often the result of a three-stage cycle he defines as the "buyer's journey." (Read more)
November 05 2013
Direct mail remains relevant for all ages
Despite the inclusion of digital media into the marketing world, direct mail remains a vital part of many effective marketing campaigns. (Read more)
November 04 2013
Push through the clutter of digital communications with direct mail
On any given day, the average person may see as many as 3,000 messages, according to the Printing Industries Alliance. (Read more)
October 31 2013
USPS reports discovers millions in potential savings
Each year the United States Postal Service spends approximately $805 million to keep up with the 24,000 leases it holds each year. (Read more)
October 31 2013
New USPS CIO focused on technology and customers
The U.S. Postal Service recently announced 39-year veteran James Cochrane will take over permanently as the agency's new CIO, succeeding Ellis Burgoyne, who has retired. (Read more)
October 31 2013
What tactile customization can do for your business
Regardless of the recent achievements in the technology responsible for digital communications, online interaction, especially for advertisers, will forever lack a certain benefit that is undeniably important to consumers, whether they are aware of it or not: having a tangible correspondence in one's hands. (Read more)
October 30 2013
Retailers underestimate spending power of millennials
In less than five years, members of Generation Y - or millennials – are expected to overtake Generation X as the dominant spenders in the United States, according to a new study from Berglass + Associates, Chain Store Age stated. (Read more)
October 28 2013
New research provides insight into the benefits of direct mail
Marketing a product or a brand is more than simply putting a logo on a billboard or sending a prospective customer a promotional flyer. (Read more)
October 28 2013
Military mail holiday discounts and deadlines announced
For those hoping to have overseas military mail delivered by the holidays, officials from the Military Postal Service Agency have recently announced the mailing deadline will be Nov. 12. (Read more)
