Why print MIS is the right choice for you
Despite recent increases in online advertising, direct mail still accounts for a sizable majority of the marketing industry.
A recent study from the Direct Marketing Association found that traditional marketing techniques, such as direct mail, were still more widely utilized than their online counterparts. Last year's direct mail industry generated $94 billion, while online marketing boasted a significantly smaller, but still impressive $64 billion. But what does this mean for printers?
With the use of hard copy promotional materials continuing to prove a thriving practice, print shops are constantly inundated with orders of all sizes coming from every corner of many industries and markets. Keeping track of orders, billing and shipping, all while maintaining a level of quality service can be exhausting for even the biggest shop, so adopting a print MIS can help manage the more laborious aspects of the business.
Streamline
One of the first things printers will notice with print MIS, is the system helps to optimize and even automate a number of internal processes, including job ticketing, tracking and billing. With increased efficiency, manufacturing costs, particularly regarding any commoditized products, can be driven down.
Furthermore, customers appreciate the service because it allows them a certain amount of supervision. Of course, customers can't see the internal practices of a shop, but using print MIS they can monitor the progress of their orders.
Stay consistent
Regardless of the size of your company, guaranteeing consistent work is not always possible. Consolidating an organization's systems into a print MIS can help standardize practices across larger shops with multiple and printers of all sizes can appreciate the electronic records that can help recreate past orders and provide useful insights for future ones.
Get organized
These days marketers are increasingly moving away from large, generic orders, and instead focusing on implementing a variety of smaller, targeted materials. Simultaneously dealing with several orders can become extremely discombobulating and lead to internal disarray. By introducing print MIS, shops can structure information efficiently, making inventories manageable. Additionally, having a digital systems provides a platform for oversight, which can help set separate internal budgets and ultimately save money.
Investing in an online storefront can be a lucrative move for printers struggling to keep pace with the continuing demand for high-quality printed products.