Utilize address correction software to stay up to date with customers
Direct mail marketing is a highly valuable method of reaching consumers, but many companies might not realize that the migration rate across the United States has increased and direct mail campaigns might not be reaching the target audience, who could have moved away. Employing address correction software provides change-of-address processing to help businesses maintain communication with customers.
Since the beginning of the Great Recession, more Americans have changed their addresses than in the past. According to data collected by the Census Bureau, about 12 percent of the population moved in 2012. This is up from 2011 when the rate of migration, or geographic mobility, was at an all-time low of 11.6 percent. Compared to the migration data of other nations, the U.S. is considered to be highly mobile.
Businesses can easily keep in touch with consumers through address validation software. It decreases time and money lost through misdirected direct mail and allows companies to stay in communication with customers, even if they move into new housing. Companies might want to consider investing in efficient software to increase their return on investment and drive customer loyalty.