Use web-to-print solutions to enhance direct mail
Direct mail is an incredibly useful medium and has proven to provide bountiful opportunities for businesses to build strong relationship with customers. As marketers take the time to plan new and engaging mailing campaigns, they may find web-to-print solutions the very thing that will upgrade their mail. The printing industry is finding a growing demand for unique and advanced print materials and companies seem to be utilizing the new technology to get ahead of the competition.
Michelle Thalacker, marketing communications specialist at Colordyne Technologies, says there are so many printing options that weren't previously available, companies are jumping over one another to get their hands on new technologies. Thalacker said her company is currently experiencing the "[printing] workflow rapidly changing as our customers aggressively seek to implement digital production wherever they can."
By combining new technologies with traditional marketing tactics, marketers will surely intrigue customers and prompt them to act. Direct mail on its own is a method that brings in high ROI: Print in the Mix points out that B2C companies are almost twice as successful with mail than they are with email and social media marketing. Businesses should take advantage of what the printing industry offers and move to change their direct mail campaigns for the better.