Use QR codes to encourage customer interaction
Direct mail has evolved over the years. Although some people may think direct mail has been replaced by digital forms of marketing, these channels can complement each other. For example, businesses are using QR codes on direct mail pieces to encourage people to interact with the brand online.
Many mailings include QR codes that recipients can scan with their smartphones to access a company's internet landing points. The Denver Business Journal provides some tips for how marketers can use QR codes.
Some people may see QR codes on their mailings all the time but don't know how to use them. The news source suggests adding a few words about how to use the codes. Thanks to these explanations of what QR codes are and what they can do, consumers may see more incentive to visiting a business's website.
The next piece of advice from the news source is about where to send people when they scan a QR code. Firms that are offering products and services can send those who scan their codes to a landing page where they can purchase things. Businesses must be sure their sites are mobile-optimized for smartphone users, however.
Direct mailings should also be produced with design elements in mind, as the QR code should be strategically placed. Using web-to-print software is another way businesses can leverage next-gen technology to better execute a tried-and-true direct mail marketing strategy, and this software can also make it easier to design and print aesthetically pleasing, customized pieces.