Surveys can help businesses understand customer needs
There are many ways businesses can reach out to their customers to make them feel valued, and one of the best ways is to create a customer survey, reported NewsCore.
According to the website, a strong survey has clearly defined goals, an easy-to-understand format and the right questions. After a survey has these three factors, businesses can perform tests to see if it will be effective.
"Your goals for the survey must be clear because this will guide your choice of questions and allow you to eliminate irrelevant or non-central points," Rita McGrath, associate professor at Columbia Business School, told the website. "This will also allow you to do a better job of piloting because you'll be clear on whether the survey is delivering to your goals or not."
Businesses can distribute these surveys through multiple channels including email, social media and direct mail. If a company chooses the direct mail route, a smart practice for marketers would be to use address validation software, which ensures the surveys are reaching real addresses.