Real estate pros advise a marketing mix
Some real estate professionals are choosing to focus their marketing efforts entirely on mobile marketing tools, but that may not be the smartest approach. Experts in the industry believe that a multichannel approach could breed the most success.
Recent interviews with a few real estate experts showcase how print advertising and mobile strategies can work hand-in-hand to provide real estate with the best results, according to Real Estate Information Systems Media. Howard Smith, broker/owner of Howard Smith Realtors in Amarillo, Texas, uses text message codes on his printed material, which show potential customers where they can go for more information. And he isn't the only one to use this strategy. Deborah Hall, broker in charge with US Properties, also promotes the use of print in real estate marketing campaigns.
"As technology continues to change and evolve, it's important that real estate professionals maintain a presence in print not only to drive traffic to their mobile sites, but also to brand locally," said Hall. "It is crucial so that everyone sees your product, even those without a smartphone."
After realizing the benefits of using mobile and print marketing, real estate professionals can further maximize the advantages of blending internet and hard copy marketing by using web-to-print software to produce their print material.