Real estate agents utilize traditional and digital marketing
As is the case in many industries, real estate professionals are negotiating how to mix traditional marketing tactics such as business cards and printed signs with digital outreach utilizing mobile applications and the internet.
A website created by How to Market Houses provides information on how to market in this new age of multichannel advertising.
"Being a 21st century real estate investor or real estate agent means utilizing the internet," said Ryan Bush, co-owner of How to Market Houses. "Staying connected and using all of the promotional and marketing strategies that are now available can help someone that is transitioning from offline to online real estate marketing."
While some real estate agents use advancements in technology, many want to stick with more traditional methods such as direct mail. Realtors can improve their mailings by adding social profiles to their business cards, giving away products with contact information on them such as pens and t-shirts, and sending out hand-written mail, according to a post on My Tech Opinion.
By using web-to-print software, real estate agents can utilize the power of the internet to create high-quality, personalized promotional material, which means more to potential homebuyers than being contacted via the web.