Quality web-to-print materials benefit alternative marketing campaigns
Guerrilla marketing, often considered one of the most budget-friendly ways to attract business, is based on the simple notion that alternative forms and placement of advertising can get people’s attention. This can include high-quality, imaginative posters, flyers, bumper stickers, and print materials placed in strategic locations from public streets to subway tunnels.
“The most difficult part of advertising is actually not creating a quality product or designing an effective ad campaign to explain its benefits,” said Trace Anderson on the Creative Guerrilla Marketing blog. “No, the most difficult part is simply finding a way to ensure that your ad registers with the people who are exposed to it.”
Other alternative marketing techniques include viral web videos, flash mobs and strategically placed props. However, paper-based guerrilla marketing is particularly cost effective and is more practical for small businesses on strict budgets.
Web-to-print software can be especially beneficial when executing a successful guerrilla marketing campaign, as high-quality print materials will be more noticeable to larger crowds of people.Web-to-print technology also makes it easy to customize materials to both win attention and generate positive word of mouth.