Quality data capitalizes on better leads with address verification software
With the recent recession and new year prompting people to continually change their living arrangements, address verification software is a necessity for businesses that employ direct mail marketing strategies. Studies show that not only are families moving and making more housing decisions, but they are planning for future housing arrangements as well. The best way for businesses to keep in contact with their consumer base is by staying up to date on their whereabouts.
A survey by home-building company PulteGroup shows that people of all ages are preparing for lifestyle changes that start with improving housing situations. For instance, 61 percent of people renting homes plan to buy within two years, 84 percent of people owning a home plan to upgrade their next home, 32 percent of baby boomers want to live near their family after they retire. In other words, there are plans for housing changes across the board. Are businesses ready and preparing ahead for how their marketing plan is going to be affected?
The Modern Postcard blog points out that even though people get a significant amount of mail a day, they prefer it to the various online mediums, and many look forward to opening their mail when they get home from work every day. Mail has to be reviewed before it's thrown out as opposed to emails that may be instantly judged by their subject line. Companies that are using address verification to make sure their mail is reaching specified recipients can have peace of mind knowing that their contribution to consumers' mailboxes is getting handled and reviewed.