QR codes can appeal to a younger audience
There is still an ongoing debate within the marketing sector in regards to how best to leverage emerging technology such as quick response (QR) codes. Many say that it depends on how easy the printed material is to use for the consumer.
A recent column in the Minnesota Star Tribune stated that the system, which allows users to scan barcodes with their smartphones, must meet the needs of the target audience. According to the source, younger people are more likely to use smartphones when it comes to learning about products.
"Young and well-educated consumers, likely to be early adopters and innovators, will be especially likely to react positively to this development," the news source reports. "They are highly sought after, valuable customers, worth making an investment in."
It's also important to use other forms of technology to find more customers. By using tools such as web-to-print, businesses will be able to better find new sources of revenue and create a lasting brand image.