Print MIS, mailing software help marketers improve efficiency
The direct mail marketing industry shows few signs of slowing despite the financial problems currently facing the U.S. Postal Service. In fact, What They Think reported businesses will increase spending on direct mail for advertising campaigns during 2013. Citing Winterberry Group research, the printing news site reported companies are likely to spend more than $137 billion this year on direct and digital marketing projects, a 5.9 percent increase in spending over the previous year.
Companies are investing in both software and printing equipment to help reduce costs and create a more efficient system overall. Many enterprises have found the benefits of high-speed inkjet printers as technological advances allow for fewer steps in the printing process. Instead of investing time and money in pre-printing materials, companies can reduce their need for offset printing and overprinting, which speeds up the process, What They Think reported.
Meanwhile, international trade continues to expand as different countries' economies interact on a regular basis. EverythingPR, a PR resource, stated businesses that invest in international direct mail campaigns benefit from address validation software to ensure their materials are sent to the correct address. As much as 12 percent of the direct mail marketing budget is lost by companies that don't properly authenticate mailing addresses of recipients. Companies that depend on direct mail for their business needs can benefit from investing in printing and software technology.