More personal direct mail can mean more leads
For businesses engaging in direct mail marketing efforts, having a personal touch can make a big difference when it comes to viable leads.
In a recent column for the MetroWest Daily News, businessman Bob Martel writes that despite the fact that fewer people are using mail to reach out to clients, sending out solicitation through the USPS and address validation is still the best way to connect with them. In addition, he says using handwritten notes will make customers feel that the company has put some time into trying to gain their business.
"I have been proving it for almost 18 years now in hundreds of direct marketing campaigns from clients and for myself," he writes. "Going beyond this, a handwritten sticky note on a letter or a handwritten note card can have [a] dramatic impact on the marketing and sales results that you seek."
There are few things that are as special as receiving an individually addressed piece of mail. As more people go online for information, holding a piece of printed material in one's hand can still make a big difference.