Labor Day tips for effective direct marketing
Americans don't necessarily value Labor Day for all of the politically correct reasons. Instead, they tend to appreciate the day as a paid holiday from work and a time when stores and businesses offer plenty of holiday-themed sales as a transition from summer to fall marketing.
Direct mail experts recommend the following tips for businesses that are planning holiday mail campaigns for current and prospective customers:
Advertise a sale or promotion. Not only will this get recipients' initial attention when the direct marketing arrives in their mailbox, but it may increase the likelihood that they will purchase products or services.
Create a Labor Day incentive program. If there is already a customer loyalty program in place, consider doubling rewards points or offering a special bonus for customers who shop using a Labor Day coupon code, which could help measure the return on investment.
Host a Labor Day event or themed business day for valued customers. Most customers like to know they are appreciated, and businesses can put a holiday-themed spin on customer appreciation by using direct mail as an invitation to a store or business event. Words that express exclusivity and allude to additional savings may help people remember the event after they receive the mailers.
Businesses planning time-sensitive holiday direct mail campaigns may benefit by using address verification software to guarantee addressing errors don't prevent the mail from arriving on time.