Increase customer retention through address validation software
Marketers looking to improve customer retention might want to consider utilizing address validation software. Verifying consumer information can boost the success of direct mail campaigns by decreasing the amount of direct mail going to the trash. Through bringing existing clients the most relevant content at their current addresses, businesses can increase the efficiency of their mailing initiatives and drive sales.
Tips for client retention
Studies have shown that keeping existing customers is cheaper than generating and reaching out to new leads. Catching and keeping the attention of current clients can be improved through address verification and a few direct mail tricks straight from marketing experts.
- Treat existing clients like new ones
- Conduct satisfaction surveys
- Understand purchasing activities
- Study turnover rates and target the reason why customers are leaving
- Extend special deals to current clientele
- Make customer service part of the the direct mail campaign
By measuring what current customers are looking for in direct mail initiatives, companies can develop stronger content and promote brand loyalty. Without address validation software, however, businesses may risk not reaching existing consumers and direct mail campaigns can take a drastic hit. Retaining customers is key to driving long-term sales in any industry, and address verification can serve to improve client experience.